Promoting the Cloth Diaper Industry

2014 Cloth Diaper Business Conference & RDIA Annual Meeting

September 5-7, 2014 at the Las Vegas Convention Center

"If everyone is moving together, then success takes care of itself." ~ Henry Ford. 

Our industry is faced with a myriad of challenges.  Today's businesses must meet the competition head on through ingenuity and innovation - by thoroughly understanding our customers, and maximizing the use of available and advancing technologies.

RDIA's 7th Annual Meeting, "Moving Forward Together" is designed to provide attendees with concrete information and tools to greet today's and tomorrow's challenges. RDIA is committed to insuring small independent business – retailers, diaper services, manufacturers, artisans and associates – enjoy a level playing field. When we come together to discuss the issues specifically impacting our industry, we solidify the future of the cloth diaper industry.

In addition to important opportunities for learning and discussion, we are bringing you the latest technologies and presentations that will help you take your business to the next level.

Join us!

September 5-7, Las Vegas, Nevada

in conjunction with the ABC Kids Expo

Conference Schedule 

(as of 08/15/2014-subject to change) 

Friday September 5th

8:00 - 9:00 Registration Check-in, Room S-223, Las Vegas Convention Center

9:00 Welcome and Opening remarks
Delivered by Janelle Cridland, Executive Director.

9:15 - 10: 15 Flammability Testing presentation

Neal Cohen, the Small Business Ombudsman for the Consumer Product Safety Commission will present the CPSC guidance document and tell you exactly what you need to do to ensure your products are CPSC compliant. Attendees are welcome to bring in specific products for Neal to examine and discuss. 

10:15 - 10:30 Break

10:30 - 12:00 Panel Discussion: Implementing CPSC Guidelines in Your Business

Panelists: Neal Cohen (CPSC), Handmade Toy Alliance (invited), Rochelle Price, (Baby Carrier Industry Alliance), Misty Henry (WAHM Alliance). 

12:00 - 1:00 Lunch Break

(lunch is not provided)

1:00 - 2:00 Workshop: Planning Cloth Diaper Education Classes for your Business

You know a lot about cloth diapers. How can you structure your education to give your customers exactly what they need without overwhelming them? In this workshop, you'll get a chance to design the perfect class(es) for your clientele.

Presented by Sara Moore, owner of Ju-Ju Monkey and board member of both Real Diaper Association and RDIA.

2:00 - 2:30 RDA's Handwashing Flats project

presented by Janice Roodsari, RDA board member.

2:30 - 2:45 Break

2:45 - 3:30 State of the RDIA Address

Delivered by Janelle Cridland, Executive Director, RDIA.

3:30 - 4:00 State of the Cloth Diaper Industry

Presented by Dennis Frederick, owner of OsoCozy Cloth Diapers and current RDIA Chairperson.

4:00 - 5:00 Joint RDA/RDIA open board meeting (all are welcome)

Join us for a discussion on each organization's current projects, and our joint strategies for the coming year.

7:00 p.m HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA

Unwind with colleagues, and join us for a celebration of the Real Diaper Association 10th Anniversary.

Saturday, September 6th

8:30 Registration Check-in, Room S-223, Las Vegas Convention Center

9:00 - 12:00 Retail in a Digital World

Brick & mortar retailers know customers are on their phones in the store. Create an omni-channel experience that keeps customers engaged on your digital properties while they are shopping in your physical store. Brian will take a broad overview of the technologies available to you, along with some specific software and hardware solutions that you can implement right now.

Presented by Brian Kilcourse, Retail Systems Research

12:00 - 1:00 Lunch Break

(lunch is not provided)

1:00 - 2:30 Elements of an Effective Social Media Strategy

Strategic social media use can help you reach new customers and strengthen your brand visibility. Learn how being real, being focused and being consistent will get you results.

Presented by Mike Bitter, CEO of Affordable Social Media, Inc.

2:30 - 2:45 Break

2:45 - 3:45 Presentation: About Us

You know that lonely page on your website where you avoid saying much about yourself and you hope that no one notices? They notice. What a missed opportunity. I don’t just want you to have an awesome About Us page on your website; I want you to think about what makes you and your store different from every other baby store---and different from online mega-stores. You are going to tell a story that shows every visitor how amazing you and your store are. That one little page on your website is only the beginning of the opportunity. Once you embrace what makes you (the customer experience of your store) stand out from the crowd, you will use that story to connect with your customers. You will walk away from this workshop ready to spice up your online presence so you can build genuine relationships with customers based on who you really are. It’s something Amazon can’t and won’t do, and that’s why being human is one of your greatest strengths.

Presented by Lori Taylor, 3Stream and RDIA Founder and Emeritus Board Member.

4:00 - 5:00  Workshop: About Them

Do your product descriptions draw your website visitors in and help them visualize the product in their lives? Or, are your descriptions about you, about “our product” and what “we offer”? The difference may seem subtle, but one version attracts and the other repels. Which will you use? In this workshop, we will use your frequently asked questions to understand your customers better. We will map the buyer’s journey and look at your customers’ needs at each step along the way. Expect to get up and move around a lot, because we are going to build this map together. When you understand who the customer is and what she needs, you will find that you can transform product descriptions, how-to articles, and the rest of your web content to speak directly to the real needs of real people. Get out the sticky notes.

Facilitated by Lori Taylor of 3Stream and RDIA Founder and Emeritus Board Member.

HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA

Sunday, September 7th

Diaper Services Day
Join us for a full day of informational workshops and presentations from fellow business owners, leading chemical companies, diaper manufacturers, and equipment vendors. Attendees will have the opportunity to participate in the following workshops. 

7:30 Registration Check-in, Room S-223, Las Vegas Convention Center

8:00 - 9:00 Setting up a Laundry Facility

8:00 - 9:00 Private website consultations 

Scheduled with Lori Taylor of 3Stream and RDIA Founder and Emeritus Board Member. Email to schedule yours today.

9:00 - 10:00 Modernizing Diaper Services

Explore ways to expand your customer base and strengthen your business.

10:00 - 10:30 Diaper Service AIO: From Dream to Reality

RDIA is spearheading the development of an AIO diaper suitable for diaper service use. Examine prototypes for this exciting project and hear our plans to turn this dream into a profitable reality for your business.

10:30 - 10:45 Break

10:45 - 11:30 Laundering Diapers Professionally

Tips and formulas presented by Eco Lab, Dubois and others.

11:30 - 12:00 Efficient Deliveries

Coordinating deliveries across your service area can be challenging, but there are ways to coordinate your delivery and minimize the logistical difficulties. Discover the latest tech solutions for this common challenge. 

12:00 - 1:00 Lunch

(lunch is not provided)

1:00 - 2:15 Marketing Roundtable

Every business owner must market their business, but what are the most effective marketing tools for a diaper service? Attendees will have the opportunity to discuss a variety of marketing plans and their efficacy.

2:15 - 3:00 Diversification of a Diaper Service

We will discuss carrying inventory, expansion into nursing homes and day cares, laundry services, ordering systems and more.

3:00 - 3:15 Break

3:15 - 4:15 Ordering System Presentation

Managing billing, inventory, delivery and order tracking for your clients can be a challenge. This workshop will cover the changes made at Diaper Du-Dee Cloth Diaper Service that have successfully streamlined these processes and improved customer service for their clients. 

Presented by Andrea Foley, owner of Baby Junk and Diaper Du-Dee Cloth Diaper Service, and RDIA board member. 

4:15 - 5:00 Future of the RDIA Accreditation Program

Have you joined our Accreditation Program yet? Learn about this valuable member benefit as we discuss future plans for program expansion and why accreditation is good for your business.

Register for the Conference NOW!

2014 Event Sponsors
Real Diaper Industry Association is a 501(c)(6) nonprofit advancing, networking and promoting the cloth diaper industry.
Contact info @ realdiaperindustry . org

All material © 2008-2014 Real Diaper Industry Association unless otherwise indicated.
Powered by Wild Apricot Membership Software