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2014 Cloth Diaper Business Conference & RDIA Annual Meeting

September 5-7, 2014 at the Las Vegas Convention Center

"If everyone is moving together, then success takes care of itself." ~ Henry Ford. 

Our industry is faced with a myriad of challenges.  Today's businesses must meet the competition head on through ingenuity and innovation - by thoroughly understanding our customers, and maximizing the use of available and advancing technologies.

RDIA's 7th Annual Meeting, "Moving Forward Together" is designed to provide attendees with concrete information and tools to greet today's and tomorrow's challenges. RDIA is committed to insuring small independent business – retailers, diaper services, manufacturers, artisans and associates – enjoy a level playing field. When we come together to discuss the issues specifically impacting our industry, we solidify the future of the cloth diaper industry.

In addition to important opportunities for learning and discussion, we are bringing you the latest technologies and presentations that will help you take your business to the next level.

Join us!

Register Now!

Register for the entire conference and receive an incredible deal for three information packed days that will energize you, and provide useful resources you can use throughout the year. Or choose the single day option, and register for the day that best suits your needs. 

Sponsor the conference

Sponsorship is an excellent way to connect with RDIA members and share information about the products and services you can provide. 

Travel & Lodging

RDIA partners with ABC Kids to offer you travel and lodging at discounted rates. 

Visit ABC Kids travel site to find accommodations.

September 5-7, Las Vegas, Nevada

in conjunction with the ABC Kids Expo

Conference Schedule 

(as of 08/15/2014-subject to change) 

Friday September 5th

9:00 Welcome and Opening remarks
delivered by Janelle Cridland, Executive Director

9:15 - 10: 15 Flammability Testing presentation

Neal Cohen, the Small Business Ombudsman for the Consumer Product Safety Commission will present the CPSC guidance document and tell you exactly what you need to do to ensure your products are CPSC compliant. Attendees are welcome to bring in specific products for Neal to examine and discuss. 

10:15 - 10:30 Break

10:30 - 12:00 Panel Discussion: Implementing CPSC Guidelines in Your Business

Panelists: Neal Cohen (CPSC), Handmade Toy Alliance (invited), Rochelle Price, (Baby Carrier Industry Alliance), Misty Henry (WAHM Alliance). 

12:00 - 1:00 Lunch Break

(lunch is not provided)

1:00 - 2:00 Workshop: Planning Cloth Diaper Education Classes for your Business

You know a lot about cloth diapers. How can you structure your education to give your customers exactly what they need without overwhelming them? In this workshop, you'll get a chance to design the perfect class(es) for your clientele.

Presented by: Sara Moore, Real Diaper Association.

2:00 - 3:00 State of the RDIA Address

Delivered by Janelle Cridland, Executive Director

3:00 - 3:15 Break

3:15 - 3:45 State of the Cloth Diaper Industry

Presented by Dennis Frederick, owner of OsoCozy Cloth Diapers and current RDIA Chairperson.

3:45 - 5:00 RDIA Member Working Group

facilitated by Michelle Dominguez, Program Director, RDIA.

HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA

Unwind with colleagues, and join us for a celebration of the Real Diaper Association's 10th Anniversary.

Saturday, September 6th

9:00 - 12:00 Retail in a Digital World

Presented by Brian Kilcourse, Retail Systems Research

Brick & mortar retailers know customers are on their phones in the store. Create an omni-channel experience that keeps customers engaged on your digital properties while they are shopping in your physical store. Brian will take a broad overview of the technologies available to you, along with some specific software and hardware solutions that you can implement right now.

12:00 Lunch Break

(lunch is not provided)

1:00 - 2:30 Elements of an Effective Social Media Strategy

Presented by Mike Bitter, CEO of Affordable Social Media, Inc.

Strategic social media use can help you reach new customers and strengthen your brand visibility. Learn how being real, being focused and being consistent will get you results.

2:30 - 2:45 Break

2:45 - 3:45 Workshop: About Us

Lori Taylor of 3Stream, will show you where to focus to get the biggest bang for your time to tease online sales success from your neglected web store. Is your "About Us" section an afterthought? Learn about improvements you can make to leverage this important, and often neglected, area of your website.

4:00 - 5:00  Workshop: About Them

Do your product descriptions draw your website visitors in and help them visualize the product in their lives? Or, are your descriptions about you, about “our product” and what “we offer”? The difference may seem subtle, but one version attracts and the other repels. Which will you use? In this workshop, we will use your frequently asked questions to understand your customers better. We will map the buyer’s journey and look at your customers’ needs at each step along the way. Expect to get up and move around a lot, because we are going to build this map together. When you understand who the customer is and what she needs, you will find that you can transform product descriptions, how-to articles, and the rest of your web content to speak directly to the real needs of real people.

HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA

Sunday, September 7th

Diaper Services Day
Join us for a full day of informational workshops and presentations from fellow business owners, leading chemical companies, diaper manufacturers, and equipment vendors. Attendees will have the opportunity to participate in the following workshops. 

Modernizing Diaper Services
Explore ways to expand your customer base and strengthen your business.

Diaper Service AIO: From Dream to Reality

RDIA is spearheading the development of an AIO diaper suitable for diaper service use. Meet with manufacturers and see their prototypes for this exciting project.

Laundering Diapers Professionally

Tips and formulas presented by Eco Lab, Dubois and others.

Setting up a Laundry Facility

Presented by: Century Laundry/Dexter, Unimax, Milnor

Marketing Roundtable

Every business owner must market their business, but what are the most effective marketing tools for a diaper service? Attendees will have the opportunity to discuss a variety of marketing plans and their efficacy.

Diversification of a Diaper Service

We will discuss carrying inventory, expansion into nursing homes and day cares, laundry services, ordering systems and more.

Efficient Deliveries

Coordinating deliveries across your service area can be challenging, but there are ways to coordinate your delivery and minimize the logistical difficulties. Discover the latest tech solutions for this common challenge. 

Future of the RDIA Accreditation Program

Have you joined our Accreditation Program yet? Learn about this valuable member benefit as we discuss future plans for program expansion and why accreditation is good for your business.

Register Now!

2014 Event Sponsors
Real Diaper Industry Association is a 501(c)(6) nonprofit advancing, networking and promoting the cloth diaper industry.
Contact info @ realdiaperindustry . org

All material © 2008-2014 Real Diaper Industry Association unless otherwise indicated.
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