RDIA member since 16 November 2009
BabyCentre® research in conjunction with Bambino Mio reveals why mums choose reusable nappies
KENNESAW, GEORGIA – September 23, 2010
Reusable nappy experts and market leaders Bambino Mio recently commissioned an internet survey to understand the usage and attitudes of UK nappy buyers.
The survey of 600 pre and postnatal mums confirmed that the reusable nappy market continues to grow and the reason mums are turning to reusable nappies is because they are better for the environment, baby and also better on the pocket.
Bambino Mio conducted the online survey on BabyCentre® the UK’s number one parenting website. When the survey sample were asked the question ‘Why are you using or considering using reusable nappies? 65% of mums gave the environment as the main reason for using or considering using reusable nappies, 49% said it was because of the substantial cost savings, and 48% of mums said they were using or considering reusables as they are better for their baby.
The latest report, published by the Environment Agency in 2008 confirms that reusable nappies, if used and laundered according to manufacturer’s guidelines, can reduce the global warming impact of using reusable nappies over disposables by an incredible 40%. In addition, eight thousand reusable nappies are thrown into the bin in the UK every day. It is estimated that disposable nappies take approximately 200-300 years to decompose in landfill, releasing methane gasses as they do so.
Parents can save money by using reusable nappies for their children, and even more if the nappies are passed on to subsequent children.
Bambino Mio’s reusable nappies are made from 100% cotton. As well as being completely natural, cotton is supersoft and breathable allowing baby to maintain a healthy temperature. Since disposable nappies appeared in the UK, the average potty training age has now risen to nearly three years old. When wearing reusable nappies toddlers actually experience and can relate to the wetting sensation, making it much easier when it comes to potty training.
35% of parents now use reusable nappies at some stage in their child’s nappy wearing years. As the environment remains high on the social agenda and the unsecure economic climate continues to prevail, it is clear parents will continue to look to reusable nappies as a sustainable, natural and affordable way of caring for their baby.